Make the value visible
Build a clear buyer proposition around earnings, strengths, opportunity and transferability.
FINN’s official Western Australian branch
Sell your Perth business with a clear plan.
Prepare the business, reach suitable buyers and move through negotiation and due diligence with Barry Western, FINN National M&A Partner and leader of the official WA branch.
01Private discovery
02Sale preparation
03Qualified buyers
04Settlement support
Prepare before promotion
Help buyers understand what makes the business valuable.
A well-prepared business is easier for a serious buyer to assess and easier for an owner to represent with confidence.
Before entering the market, we look at the earnings story, operating strengths, transferable systems, customer and supplier relationships, key staff, growth opportunities and the owner’s role. The aim is to present the business clearly and address avoidable uncertainty before it slows a transaction.
Barry also considers the likely buyer profile. A local owner-operator may assess an opportunity differently from an interstate group or strategic acquirer. The campaign, information memorandum and disclosure sequence should reflect the people most likely to see value in the business.
Once interest is generated, qualification matters. Time is focused on credible buyers while confidential information is released in stages. Offers, questions and due diligence are coordinated so the owner remains informed and the business can continue operating.
Three priorities
Position. Protect. Progress.
Control the disclosure
Use qualification and staged information release to support confidentiality.
Keep the deal moving
Coordinate questions, offers, negotiation and due diligence with a clear next step.
From decision to settlement
The business sale pathway.
Clarify the outcome
Discuss timing, priorities and fit.
Review readiness
Organise information and value drivers.
Prepare the market story
Create positioning and buyer strategy.
Engage buyers
Qualify interest and manage disclosure.
Negotiate
Work through offers and conditions.
Complete the transition
Support due diligence, settlement and handover.
Seller questions
Planning a Perth business sale.
How long does it take to sell a business?
Timing varies with readiness, price expectations, buyer demand, due diligence and transaction complexity. Preparing information early can help qualified buyers assess the opportunity efficiently.
Do I need an appraisal before selling?
An appraisal discussion can help frame market expectations and identify value drivers or presentation issues before a campaign begins.
Can a business be marketed confidentially?
Yes. A confidential process can limit identifying information, qualify buyer interest and use staged disclosure appropriate to the business.